Carlos Ricard was born in Puerto Rico, moved to the United States at a young age, and has overcome unimaginable adversity. He is a successful entrepreneur, author, speaker, mentor and coach, known for his excellence in coaching and empowering thousands on how to use the painful stones of their past as the blueprint for their path towards greatness.

IF NOT NOW, WHEN? IF NOT YOU, WHO?

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IF NOT NOW, WHEN? IF NOT YOU, WHO? *

MEET CARLOS J. RICARD

Portrait of Carlos J. Ricard

From Homeless In 1999 To Author In 2023

Carlos Ricard was born in Caguas, Puerto Rico and raised in the streets of New England, experiences that shaped his drive to inspire others. Now based in Eau Claire, WI with his fiancé Martha Benitez and their three children, Carlos is an author, speaker, mentor, and owner of The Dapper Man Barbershop.

Through GTG (Ghetto To Greatness) Media and Consulting, he creates content and delivers keynotes that empower people to turn pain into purpose. He is the author of The Resurrection Plant: Your Pain Is Your Path To Greatness and has been published in academic journals on social justice.

Carlos also founded GTG Mentoring—a trauma-centered CCS (Comprehensive Community Services) provider—focused on bringing mental health support and awareness to the Hispanic/Latino community in western Wisconsin. His mission: bridge the gap between government services and those who need them most, helping others rewrite their stories and realize their potential.

C. J.’S FOCUS

HOMELESS (1999)

AUTHOR (2021)

The Resurrection Plant: Your Pain Is Your Path To Greatness The Resurrection Plant: Your Pain Is Your Path To Greatness The Resurrection Plant: Your Pain Is Your Path To Greatness The Resurrection Plant: Your Pain Is Your Path To Greatness The Resurrection Plant: Your Pain Is Your Path To Greatness
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The Resurrection Plant: Your Pain Is Your Path To Greatness
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If, like Carlos Ricard, your past is riddled with trauma, you may have learned to tough it out and to pretend you have it all together. Meanwhile, you're hiding the mental and emotional mess inside, and your life is more controlled by fear than anyone knows. That's a lonely place, and what's worse, it's a place where you can't access your potential for growth and change. Instead, you keep tripping yourself up, leading to failure, heartache, and hitting bottom over and over again.

It's easy to believe you're stuck where you are, that you're doomed to this life. But Ricard's bracing and inspiring story proves it's not true.

What if your ticket to freedom were found within the very walls that imprison you? What if hidden within the experiences that plague you lies the cure to save you? Would you risk the chance of dying many more deaths to earn the right to live the life you were meant for?

The Resurrection Plant tells of one man's mission to see clearly the truth about his troubled past and to reach the source of his self-destructive behaviors. Ricard began life as a homeless immigrant, spent time on the streets gangbanging, and wound up in prison. Though the streets, his schools, his workplaces, and sometimes his own family told him he was worthless, he held to a belief that he deserved better. After dying many deaths, he fought his way from the hood to the woods, from the ghetto to greatness.

The Resurrection Plant tells of one man’s mission to see clearly the truth about his troubled past and to reach the source of his self-destructive behaviors. Ricard began life as a homeless immigrant, spent time on the streets gangbanging, and wound up in prison. Though the streets, his schools, his workplaces, and sometimes his own family told him he was worthless, he held to a belief that he deserved better. After dying many deaths, he fought his way from the hood to the woods, from the ghetto to greatness.

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